Privacy Policy

Effective Date: 11 March 2026 | Data Controller: Advertising Services Limited

Advertising Services Limited ("we", "us", "our"), operator of servanttable.com, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website at servanttable.com. It also sets out your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website, you acknowledge that you have read and understood this policy.

1. Who We Are

The data controller for your personal information is:

Advertising Services Limited
Company Number: 04544735
VAT Number: GB 862958966
4 King Square, Bridgwater, Somerset, TA6 3YF, United Kingdom
Email: privacy@servanttable.com

2. Information We Collect

We collect the following categories of personal information:

Identity data: Your first name, as submitted via our quiz lead form or contact form.
Contact data: Your email address, as submitted via our forms.
Quiz response data: Answers you provide to our assessment quiz (non-identifiable unless combined with your name and email).
Technical data: IP address, browser type and version, operating system, referring URLs, pages visited, and time spent on pages — collected via cookies and server logs.
Cookie data: Your cookie preferences and any information stored in first-party cookies.

We do not collect sensitive personal data (as defined under UK GDPR Article 9) such as health data, financial account details, or data relating to race, religion, or political opinions.

3. How We Collect Your Information

Directly from you: When you complete our quiz and submit the lead form, or when you submit our contact form.
Automatically: Via cookies, web beacons, and similar technologies when you browse our website.
Third-party services: We use Formspree (formspree.io) to process form submissions. Formspree may collect and store submitted data on our behalf.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Consent (Article 6(1)(a)): When you tick the consent checkbox on our lead form or contact form, you consent to us processing your name and email address to send you the requested information. You may withdraw your consent at any time by contacting us at privacy@servanttable.com.
Legitimate Interests (Article 6(1)(f)): We process technical data (IP address, browser data, page analytics) on the basis of our legitimate interest in understanding how visitors use our website and improving its performance. We have assessed that this interest does not override your fundamental rights and freedoms.

5. How We Use Your Information

We use your personal data for the following purposes:

To deliver the information or guide you requested after completing our quiz.
To respond to enquiries submitted via our contact form.
To send relevant follow-up communications where you have consented to receive them.
To analyse website usage and improve user experience.
To comply with legal obligations.

6. Sharing Your Information

We do not sell your personal data. We may share your information with the following third parties:

Formspree, Inc.: Our form submission processor, based in the United States. Data transferred to Formspree is subject to their privacy policy and appropriate safeguards including Standard Contractual Clauses (SCCs).
Analytics providers: We may use anonymised analytics tools to understand aggregate website usage. No personally identifiable data is shared with analytics providers without your consent.
Legal authorities: Where required by law or to protect the rights and safety of our users or the public.

Where we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

7. Cookies

We use cookies to improve your experience on our website. Cookies are small text files placed on your device. We use the following types of cookies:

Strictly necessary cookies: Required for the website to function (e.g., remembering your cookie preference). These are placed without your consent.
Analytics and performance cookies: Used to understand how visitors interact with our website. These are only placed after you have accepted cookies via our cookie banner.

You can control cookies through your browser settings or by declining our cookie banner. Declining optional cookies will not affect your ability to use the core features of our website.

8. Data Retention

We retain your personal data for no longer than necessary for the purposes for which it was collected:

Lead form and contact form data: retained for up to 24 months from collection, after which it is securely deleted.
Technical and analytics data: retained in aggregated, anonymised form for up to 36 months.

9. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request that we correct inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data in certain circumstances.
Right to Restriction of Processing: You may request that we limit how we process your data in certain circumstances.
Right to Data Portability: You may request a copy of your data in a structured, machine-readable format.
Right to Object: You may object to processing based on legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at privacy@servanttable.com. We will respond within 30 days of receiving your request.

10. Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with UK GDPR, you have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All data is transmitted via HTTPS encrypted connections.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us

For any questions or requests regarding this Privacy Policy, please contact us at:

Advertising Services Limited
4 King Square, Bridgwater, Somerset, TA6 3YF, United Kingdom
Email: privacy@servanttable.com